Sports Tourism Study Results

  • January 03, 2018

The results of a recent study on sports tourism in Auburn will be unveiled at the City Council workshop to be held on Monday, January 8. The workshop, which begins at 5:30PM in Council Chambers (second floor of Auburn City Hall), will feature a presentation by Jason Paquin, General Manager of Norway Savings Bank Arena and the leadership of Huddle Up Group, LLC, a sports tourism consulting group from Arizona that was hired by the City in September.

Paquin and the team from Huddle Up will present a preliminary strategic plan, as well as a “SWOT” analysis, explaining the strengths, weaknesses, opportunities and threats they identified during Huddle Up’s September visit to Auburn and subsequent stakeholder interviews.

“This is an exciting step in developing Auburn as a sports tourism destination in this region,” said Paquin, who also serves as the City’s Sports Tourism Coordinator. “This is the culmination of our consultants’ findings, and I encourage residents to attend or watch the meeting online.”

The public can view this Council workshop in several ways; by attending in person; by tuning in to Great Falls TV (available on Spectrum Cable Channel 1302); by visiting the City of Auburn’s YouTube Channel (search for City of Auburn, Maine); or streaming live at

Local business leaders and residents are encouraged to attend a second presentation on Tuesday, January 9th at 9:00AM at Auburn Hall (Council Chambers). Paquin and the Huddle Up team will be on hand to answer questions about the study and the report